In a proactive move against Apple, Netflix is allowing certain members to view unlimited amounts of movies, tv shows, etc., from their website. (Members who have the $4.99 a month deal are limited to only two hours a month. ) The Los Angeles Times cites that only 6000 titles are available out of the total 90,000 they have available through the mail. Further, the Times stated that Netflix does not have the best selection.
However, to a Netflix subscriber like me, it is a golden deal. I received a free upgrade for absolutely nothing. It is not about whether or not I will buy the Apple TV or the “set top box” that will be offered by LG for Netflix. It is about choices. As much freedom to choose media I enjoy is what I am interested in.
I use Netflix and the iTunes store along with my iPod. Each has its own benefits and I will continue to use both. It’s not an either or issue, it is a matter of what do I feel like using today and who has what available. Although the Los Angeles Times stated that the selection is not that great, they have to realize that tastes differ. Sometimes people are at odd locations and wouldn’t mind having 6000 choices to choose from. Additionally, not everyone wants to pay 3.99 for a movie download that will ‘self-destruct’ in 30 days.
I applaud Netflix’s efforts and I will continue my subscription with them because their business model seems to be built on a fair exchange. Even if their motive was to protect their market niche, I am on the receiving end having to spend nothing in the process.